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Google Buzz: How It Will Change Your Social Media Marketing Strategies

Only minutes after Google released its answer to Twitter and Facebook, Google Buzz, there has been lots of talk about how Buzz will change social media marketing strategies. Has it? So far, even social media marketers and interactive marketing professionals including Mashable and Forrester’s Augie Ray has published their take on Google’s potential Twitter or Facebook rival.

While it’s too early to predict how Google Buzz will fare in the social media sphere, it’s easy to tell the difference between Buzz and its competing social sites. Whether you like it or not, Google is abuzz with something fresh and new when it released Buzz. How will this affect your social media marketing strategies? Here’s how.

Aggregate email and status feed into one. Not everyone who send emails use Twitter or Facebook. Some Gmail users don’t easily buy into social media sites. Admit it, they’re the types who would rather send and receive thousands of emails everyday than post updates or send tweets. By integrating Gmail and Buzz, Google makes it easier for you to reach those who had reservations about using other social networking sites.

Google Buzz “filters” relevant updates. I don’t know about you but half of the tweets and Facebook updates I receive are irrelevant. You can’t get rid of the noise and it’s hard to filter messages unless you “unfriend” someone, which is highly unlikely So here comes Buzz with its relevance filtering feature. It’s a quite smarter way of decluttering your space without the need of “unfriending” your friend.

A potential ad strategy. Yes, Google is still Google. On Google Buzz’s main page, there’s a feature that reads: “Just the good stuff: Buzz recommends interesting posts and weeds out ones you’re likely to skip.” Let’s not speculate too much about Buzz but to recommend what’s interesting may mean another potential ad strategy for Google. Whiles this feature seems to be a part of decluttering your space, users will likely receive data Google wants them to read.

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Reducing alcohol-impaired driving crashes through the use of social marketing [An article from: Accident Analysis and Prevention]

This digital document is a journal article from Accident Analysis and Prevention, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

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Over the past decade there has been little decrease in the number of alcohol-related driving fatalities. During this time most interventions have been educational or legal. This paper presents the results of

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Social Marketing and Public Health: Theory and practice

Social marketing is the application of commercial marketing tools and principles to the design, implementation and evaluation of health and social behavior change programs. It focuses on target groups within the population, tailoring campaigns and awareness with the aim of achieving specific behavioral goals relevant to the public good. It is increasingly recognized as a valuable tool within public health, where it can improve health and reduce health inequalities. It is particular important for

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Qatar pulls out the stops in bid to win 2022 WCup
The sidewalks and parks in Doha are empty in June, as residents head to the air-conditioned malls for relief from temperatures that soar to 48 degrees (118 F). Professional footballers from the region flee to the cooler climes of Europe to train. And anyone looking to cool off with a cold beer in Qatar’s capital has to make do with a handful of pubs hidden in five-star hotels, since drinking…
Read more on AP via Yahoo! Sports

Taiwan’s HTC iPhone’s ‘quiet’ challenger
East Asia is the world’s electronics factory, yet unless they are Japanese, producers are largely anonymous. Now Taiwan’s HTC Corp is coming out of the shadows.
Read more on Brisbane Times

Taiwan’s HTC Seeks To Challenge Apple’s iPhone
Taiwan’s HTC: iPhone’s `quiet’ challenger
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Taiwan’s HTC: iPhone’s `quiet’ challenger
East Asia is the world’s electronics factory, yet unless they are Japanese, producers are largely anonymous. Now HTC Corp., a Taiwanese maker of smart phones, is moving out of the shadows and trying to establish its own brand name as it competes with Apple’s iPhone.
Read more on AP via Yahoo! News

by Mickael Casol

Question by luwei6363: How can I set up relationship with advertising agencies?
Hi.
I work as an account executive for a minority daily newspaper in the US. Unlike other A/E in mainstream media, I can very less money. I want to set up relationships with big advertising agencies to expand my network, and eventually draw ads into my newspaper.
I tried so many advertising agencies, but all I had are voice mails and no responses except the front desk receptionist.
My question is how can I reach those people in advertising agencies?
Any advice is welcomed.
Thank you very much.

Best answer:

Answer by endorphin_boy415
I think there are at least two avenues for you to consider.

An advertising agency or a marketing communications firm might be interested in your newspaper for two reasons:

1. The Media Director of the agency might be interested in reaching what, from your description, sounds like a very tight and well-defined demographic audience. In order to interest a media director, however, you will have to be able to provide detailed information about your newspaper. This would include the following:

• circulation – how many readers do you have?
• demographics – what is the actual demographic makeup of your readership? What is their ethnic makeup? How old are they? What kind of incomes do they have? Do they work in white collar jobs or blue collar jobs?
• distribution – how do you reach your readers? Are you a paid newspaper or a free paper? What is the geographic distribution of your paper?
• how long you’ve been in business?
• how much are your ad rates? Do you offer a 15% discount to agencies for commission?

As you can see there are a lot of details that you will need to provide in writing or on the web about your publication. This is just basic Media Kit information – every tv and radio station has them, as do all print media vehicles: magazines, newspaper and trade magazines.

Another approach to reaching ad agencies and communication firms is on the basis of submitting stories or press releases that might be of interest to your readers. Agencies are always looking for new outlets for their stories. Such a relationship could prove to be a win-win for everyone.

Good luck.

Know better? Leave your own answer in the comments!

by Todd Barnard

Tactics for Your Core Marketing Strength

Pretty well every marketing strategy or tactic that exists can fall under one of these three areas: writing, speaking and networking.

Most of us usually have a clear “winner” in terms of which activity we enjoy doing the best or know the most about.

I call this your core marketing strength and I think it’s important for you to figure out where your expertise lies. In this way, you can get started implementing marketing activities right away and actually enjoy them more because you can do them faster and easier.

I’ve outlined the most common (and effective) beginner and advanced marketing strategies under each of the 3 areas of writing, speaking and networking:

Beginner marketing tactics for writing include:

* write articles and submit to online submission sites

* write articles and post to your website

* have a blog

* write an ezine

* write press releases and news releases

* create autoresponders and email campaigns

Advanced marketing tactics for writing:

* write articles for industry and association publications (print and online)

* write ebooks

* write a book for publication

* write info products

* do guest blog posts

–> I do Resource Nation

* offer articles to strategic alliance partners and affiliates

* write a column for a newspaper or magazine or an online site

* write a newsletter

* write and send out direct marketing pieces

Beginner marketing tactics for speaking are:

* give free talks – professional organizations, community groups, service clubs, networking groups, small businesses

* do teleseminars/teleclasses

* do podcasts

* do an audio ezine

Advanced marketing tactics for speaking:

* give media interviews – radio, TV, newspaper, magazine

* host workshops and seminars

* be a guest speaker at conferences

* develop an audio program

* host an interactive webinar

Beginner marketing tactics for networking include:

* participate in social media such as Facebook, My Space, YouTube

* participate in internet discussion lists, forums and blogs

* join a networking group and breakfast clubs

* join local Chamber of Commerce or Board of Trade

Advanced marketing tactics for networking:

* join and/or create affiliate programs

* host a club, association or special interest group

* serve on committees and Boards

* attend professional organization/association meetings

* create strategic alliances and joint ventures

Once you’ve got some of your basic marketing tactics running smoothly as part of your marketing framework, you can start adding other tactics. You can include more advanced strategies that are based on your core marketing strength or you can start implementing tactics from either one or both of the other marketing areas.

By identifying your core marketing strength and creating a marketing action plan that encompasses your competencies, you’ll be well on your way to successfully and enjoyably marketing your small business.

Marketing 2.0 by Bernie Borges

Palm Harbor, FL (PRWEB) July 14, 2009

Bernie Borges, Founder and CEO of Find and Convert, an Inbound Marketing Agency, released his new book today, Marketing 2.0; Bridging the Gap between Seller and Buyer through Social Media Marketing. Mike Volpe, V.P. Inbound Marketing at HubSpot, wrote the foreword.

Borges wrote the book for business executives who seek to understand how to develop and implement social media marketing strategies. In his book, Borges sets the stage for the significance of the social web by describing the dramatic evolution of paradigm shifts in history such as the way music was once sold on records and CDs and now is sold mostly online as a download.

Similarly, Borges presents the case that marketers must adapt to an entire new way of marketing as a mindset. He refers to “marketing 1.0″ as disruptive and interruptive. That mindset is alive but the results are on a rapid decline. “Buyers are in control now,” says Bernie Borges. “They can easily ignore or filter out seller’s marketing. More so, buyers turn to two sources when setting out to find a product or service they need to purchase: 1) the Internet and 2) other people’s opinions.” The social web allows buyers to seek out information about products and services with little influence by seller’s advertising. Sellers must learn to engage buyers on their terms on the social web. Sellers must learn to build relationships with buyers early in the search process to win their trust. And, sellers must learn to be collaborators with their buyers.

Borges offers his reader a roadmap for creating a social media marketing strategy including the risks, benefits and staffing implications. He presents two primary pillars comprising a social media marketing strategy; content marketing and relationship building. Each of the major social media platforms is discussed in overview fashion including social networking, blogging, Twitter, video, photos and podcasting to help the reader understand the role each plays in content marketing and relationship building on the web.

Borges presents numerous case studies to help the reader digest examples of social media marketing in action. “I appreciated the fact these case studies were comprised of small and midsize companies,” said Jason Atkins, CEO of 360incentives.com and one of the first to review Marketing 2.0. “Bernie did a fantastic job putting this book together. It’s similar to a playbook that is full of strategies and tactics to bring your organization into the social web.”

Marketing 2.0 is published by Wheatmark Publishing, of Tuscon, AZ. It is available at most online booksellers including Amazon and directly from Wheatmark’s online store.

Borges will provide several forms of contact and content sharing with his readers through his Internet marketing blog where he regularly writes articles on best practices, success stories and occasionally controversial viewpoints, which stimulate conversation with his community. Additionally, Borges has begun to summarize his book on his podcast show and will also interview people who have been profiled in the case studies section. Borges also invites interaction on his Twitter account and his Facebook account where he interacts with his community on a daily basis.

About Bernie Borges

Bernie Borges is founder and CEO of Find and Convert, an Inbound marketing agency that helps small and medium size businesses develop and implement winning strategies on the web. Find and Convert specializes in search engine optimization (SEO), social media optimization (SMO), pay per click (PPC) advertising / search engine marketing (SEM), content marketing and web analytics that achieve measurable results for a national client base. Borges maintains a blog and a podcast show on Internet marketing strategies and is a frequent speaker at conferences and private events.

Contact:

Bernie Borges, CEO Find and Convert

888-660-1981

36181 East Lake Road, Suite 188

Palm Harbor, FL 34685

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YouTube for Business: Online Video Marketing for Any Business

To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target.
How can you tap into the potential of YouTube to promote your business and sell your products or services? The answers in YouTube for Business show you how to make YouTube part of your online marketing
plan—and drive traffic to your company’s website. In this book you’ll learn how to:   • Develop a YouTube marketing strategy • Decide what types of videos to produce • S

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