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Question by 3floorsup: Best way to send out local press releases. Mass email all my contacts, or contact individually?
I have recently been put in charge of developing and distributing press releases for my company. We have a few “new hired employee” press releases that we would like to release to just local publications. Any advice on whether to mass email all local publication contacts or contact reporters individually? Anyone have any experience with this?
Best answer:
Answer by Brian P
The mass e-mails are good, but you need to follow up with some phone calls.
What do you think? Answer below!
The first in a series of online video press releases. Full text of the press release is as follows: “I believe Ivy Tech is important to the welfare and education of our state. Ivy Tech has been a positive influence for many years throughout the state and I would like to see this institution flourish in years to come. It is my intention to see Ivy Tech become stronger and questions arriving from this press release should provide that opportunity. The question today: Should B. Patrick Bauer hold his position at Ivy Tech? As a candidate for the House District 6-statements and questions should be made concerning this conflict of interest. B. Patrick Bauer is not alone in the ethical concern of double dipping. Three members of the General Assembly hold powerful positions to the community college therefore providing influence within the legislature: Rep. B. Bauer, Rep. Craig Fry and Rep. William Crawford. As the Fort Wayne Journal Gazette points out: “It is difficult to imagine how the state budget and education policy issues can be handled objectively by lawmakers with direct financial ties to one state institution.” a. The ways and Means Committee writes the first draft of a state budget. That determines how much state money goes every two years to Ivy tech. Senate and House leaders have great power to shape final budget language. b. Education is the largest expenditure in the state budget, and it tarnishes the process to have university employees playing major roles in …
Video Rating: 0 / 5
Using press releases for marketing purposes for promoting anything from new web sites to new product announcements have become increasingly popular lately as business owners learn the powerful benefits of using press releases.
Press releases have been used over the past few years by quite a few smart business owners and marketers that have seen first hand how they can help their business get the recognition they need in marketing new products or services both offline and online.
But a lot of businesses have been reluctant in using press releases as they were unsure of how to properly construct a simple press release or how to distribute them for maximum effectiveness.
Using press releases can be a very effective marketing tool and seo strategy if constructed and implemented properly.
Learning to write a powerful optimized press release can often drive tons of targeted traffic to your web site while providing multiple back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords.
The real secret behind writing any effective press release and to gain maximum exposure for your new product or service is to plan your release out carefully even before publishing it.
A poorly constructed or planned press release is just a waste of your time and resources. You want to target the message of your press release for the purpose it was meant for.
So, the first thing you must do before writing is to figure out just what do you want to accomplish with your press release?
- Do you want to create some brand awareness for your web site or products?
- Do you want to add additional subscribers to your newsletter or ezine?
—Or are you trying to promote a new product or service you have developed or are marketing?
Once you’ve decided what the most compelling reason is for your press release, you can then get down to the business of writing it.
The first thing you may want to do is sketch out a rough draft of your press release to see how it flows. Does it provide the needed information to get the word out and has it been properly formatted?
Most press releases have a certain format that they follow. If you’re unsure of how to format your press release correctly you can view a sample press release template here at http://www.prweb.com/pressreleasetips.php#template .
The number one most important aspect of your press release is your headline.
Get it wrong and you will limit the effectiveness of your release.
Your headline is what the search engines are going to pick up on first. The headline is what normally gets listed first once indexed so make sure you use it advantageously. List any key points here, using your keywords or a catchy headline so that it will grab your reader’s attention.
Also try to keep your headline as short as possible as Google gives more weight to keywords if not surrounded by irrelevant words. Again planning is essential.
If promoting a new site include the URL in the headline. If promoting a product or service then include some keywords in the headline.
Some press release services use a summary box. I normally write a catchy one-paragraph recap of my press release using some of my targeted keywords.
Without being spammy, I will normally optimize my press release by using some of my targeted keywords in the first and last paragraph. I will also include some of them throughout the release for a keyword exposure of approximately 2-5% saturation.
Tip: if you’re promoting a web site, I will normally mention my URL around three times within the release for the maximum benefit.
One of the first questions I had when I first started writing press releases was what was considered a great release? What did it consist of and how was it constructed?
Being curious, I emailed my contact at http://www.prweb.com/ and asked them if they could show me a few press releases that they considered as excellent examples.
These releases have received their editorial scores of 5 on their scale of 1 to 5; with five being the highest.
They sent me three of them for review and you can see each one of them here:
http://prweb.com/releases/2005/2/prweb136748.htm
http://prweb.com/releases/2005/2/prweb149213.htm
http://prweb.com/releases/2005/2/prweb203448.htm
Study each one of these against the press release template to see what is required for an effective release.
Note: to get additional exposure for your press release via www.emediawire.com you have to have an editorial score of 4 or higher. So it is to your benefit to write the best release you can the first time around.
Once you have studied the examples and want to try submitting you own press release you need to know which ones are the most popular ones being used.
Here are some of the press release services I have used and found to be effective:
http://prweb.com/
http://www.pressbox.co.uk/index.html
http://www.webwire.com/default.asp
http://www.24-7pressrelease.com/
With most of press release services you can submit your press release for free or via paid inclusion. Paying for inclusion gives you the benefit of faster indexing into the search engine news services and natural search engine result pages.
Normally your release will be picked up by Google news within a few hours after its release. From there it will normally show up in the natural search results within a few days or a week.
I have used both of these services in the past but have found that paying them at least the minimum amount for their distribution services will allow you to view your stats online. It will also allow you to choose different categories for my press release to be displayed in, giving your release a chance for wider coverage.
So using press releases can and is a very effective marketing tool that you can use for promoting your web site or affiliate products if done correctly.
By using press releases, I have been able to create a steady flow of targeted visitors to my web site and affiliate programs while generating dozens of back links to my web site.
Even though the effects of each individual press release may be short lived, they still have provided me with both free and inexpensive ways for getting hundreds of new visitors to my site and quite a few top ten positions in Google for my targeted keywords.
So isn’t worth while to at least check out the benefits of using press releases in your marketing methods? A little work now could reap amazing results.
Ted Kushner writes about consumer interest stories dealing with health, business and finances. See how you too can get multiple top ten positions in Google, Yahoo adn MSN using press releases at: http://www.affiliaterevenuesources.com/press-release-secrets.htm
Molly Campanella of Marketwire and Doug Hay of Expansion Plus explain search engine optimization, the social media press release and its place in the world of Web 2.0. An optimized press release, when written using relevant keywords, may improve your visibility in search engine results pages. And with the advent of universal search, the new breed of social media or Web 2.0 press releases will give you the extra advantage of reaching traditional media as well as online influencers.
How to Use a Press Release to Promote your Web Site
A press release, or a media release as it is sometimes called, is a way to make an announcement to the news media about your organization and your web site. This could be a product release, a webinar, a new version of software, a new section in your web site, the latest financial results, a new strategic partnership and so on. The list is endless.
Press releases are used by all the major companies to inform the press about what is going on in the company. As you read on, you will discover the different parts that make up a press release, how to write them well and how to distribute press releases on-line including at the Free Press Release Center.
A press release is made up of different sections. It starts with a headline then there is a summary of the press release and then this is followed by the actual contents and finally the contact information. A well written press release can capture the attention of journalists and get you good exposure. In preparing your press release you need to consider several key things which are outlined below.
The first part of the press release is the headline. The headline is in title case. This Means You Capitalize Every Word Except for Prepositions and Articles of Three Words or Less and Short. Ideally the headline should not be more than 170 characters and it doesn’t end with the period (or a full stop as the British would say). Your headline needs to be sharp, to the point and eye catching. Some journalists see hundreds of press releases each day. Your one needs to stand out.
The summary paragraph is a synopsis of the press release in regular sentence form. It doesn’t merely repeat the headline or opening paragraph. It just tells the story in a different way.
Next comes the actual text of the press release. This is known as the body of the press release. The first paragraph, known as the “lead”, contains the most important information. After that you need to remember that in a press release you need to keep sentences and paragraphs short, about three or four lines per paragraph. The first couple of paragraphs should cover the who, what, when, where, why and how questions. The rest of the press release expounds on the information provided in the lead paragraph. It includes quotes from key staff, customers or subject matter experts. It contains more details about the news you have to tell.
At the end of the press release you need to include a short back ground paragraph about your organization. You then need to list the contact person’s name and phone number. You should include a phone number so that journalists can contact you easily without having to wait for your to reply to emails.
One very important thing to remember when writing a press release is that you are writing for journalists and not for potential clients, consumers or visitors to your web site. Journalists use press releases as a starting point for a larger story or feature. Press releases written as sales pieces will be completely ignored.
It can be very difficult to get your press release noticed by a journalist. It is a sad fact, but many press releases are quickly tossed in the trash without being studied. Journalists have deadlines and a job to do. Press releases help them do that job, but unless your press release stands out it will be in tomorrows garbage collection. You need to get the journalists attention. The press release needs to be good. It needs to contain news. And most of all it needs to be better than the other 200 press releases the journalist saw that day.
Once your press release is ready you need to distribute it. A good starting place is the Free Press Release Center. The power of FPRC is in its keyword linking. With each press release the you can choose a keyword and a URL (different to your main site URL) which will appear as a link (using the keyword as the anchor text) in your press release. This gives you free links to your site using the anchor text of your choice. Plus it is in a natural context, i.e. the text of their release.
A press release is a great way to get media attention for your web site. Used well your web site news can be tomorrows headlines.
Gary Sims has a degree in Business Information Systems from a British university. He worked for 10 years as a software engineer and is now a freelance consultant and writer.
Press Release Marketing 101 -getting The Most Out Of Your Press Releases
Using press releases for marketing purposes for promoting anything from new web sites to new product announcements have become increasingly popular lately as business owners learn the powerful benefits of using press releases.
Press releases have been used over the past few years by quite a few smart business owners and marketers that have seen first hand how they can help their business get the recognition they need in marketing new products or services both offline and online.
But a lot of businesses have been reluctant in using press releases as they were unsure of how to properly construct a simple press release or how to distribute them for maximum effectiveness.
Using press releases can be a very effective marketing tool and seo strategy if constructed and implemented properly.
Learning to write a powerful optimized press release can often drive tons of targeted traffic to your web site while providing multiple back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords.
The real secret behind writing any effective press release and to gain maximum exposure for your new product or service is to plan your release out carefully even before publishing it.
A poorly constructed or planned press release is just a waste of your time and resources. You want to target the message of your press release for the purpose it was meant for.
So, the first thing you must do before writing is to figure out just what do you want to accomplish with your press release?
- Do you want to create some brand awareness for your web site or products?
- Do you want to add additional subscribers to your newsletter or ezine?
—Or are you trying to promote a new product or service you have developed or are marketing?
Once you’ve decided what the most compelling reason is for your press release, you can then get down to the business of writing it.
The first thing you may want to do is sketch out a rough draft of your press release to see how it flows. Does it provide the needed information to get the word out and has it been properly formatted?
Most press releases have a certain format that they follow. If you’re unsure of how to format your press release correctly you can view a sample press release template here at http://www.prweb.com/pressreleasetips.php#template .
The number one most important aspect of your press release is your headline.
Get it wrong and you will limit the effectiveness of your release.
Your headline is what the search engines are going to pick up on first. The headline is what normally gets listed first once indexed so make sure you use it advantageously. List any key points here, using your keywords or a catchy headline so that it will grab your reader’s attention.
Also try to keep your headline as short as possible as Google gives more weight to keywords if not surrounded by irrelevant words. Again planning is essential.
If promoting a new site include the URL in the headline. If promoting a product or service then include some keywords in the headline.
Some press release services use a summary box. I normally write a catchy one-paragraph recap of my press release using some of my targeted keywords.
Without being spammy, I will normally optimize my press release by using some of my targeted keywords in the first and last paragraph. I will also include some of them throughout the release for a keyword exposure of approximately 2-5% saturation.
Tip: if you’re promoting a web site, I will normally mention my URL around three times within the release for the maximum benefit.
One of the first questions I had when I first started writing press releases was what was considered a great release? What did it consist of and how was it constructed?
Being curious, I emailed my contact at http://www.prweb.com/ and asked them if they could show me a few press releases that they considered as excellent examples.
These releases have received their editorial scores of 5 on their scale of 1 to 5; with five being the highest.
They sent me three of them for review and you can see each one of them here:
http://prweb.com/releases/2005/2/prweb136748.htm
http://prweb.com/releases/2005/2/prweb149213.htm
http://prweb.com/releases/2005/2/prweb203448.htm
Study each one of these against the press release template to see what is required for an effective release.
Note: to get additional exposure for your press release via www.emediawire.com you have to have an editorial score of 4 or higher. So it is to your benefit to write the best release you can the first time around.
Once you have studied the examples and want to try submitting you own press release you need to know which ones are the most popular ones being used.
Here are some of the press release services I have used and found to be effective:
http://prweb.com/
http://www.pressbox.co.uk/index.html
http://www.webwire.com/default.asp
http://www.24-7pressrelease.com/
With most of press release services you can submit your press release for free or via paid inclusion. Paying for inclusion gives you the benefit of faster indexing into the search engine news services and natural search engine result pages.
Normally your release will be picked up by Google news within a few hours after its release. From there it will normally show up in the natural search results within a few days or a week.
I have used both of these services in the past but have found that paying them at least the minimum amount for their distribution services will allow you to view your stats online. It will also allow you to choose different categories for my press release to be displayed in, giving your release a chance for wider coverage.
So using press releases can and is a very effective marketing tool that you can use for promoting your web site or affiliate products if done correctly.
By using press releases, I have been able to create a steady flow of targeted visitors to my web site and affiliate programs while generating dozens of back links to my web site.
Even though the effects of each individual press release may be short lived, they still have provided me with both free and inexpensive ways for getting hundreds of new visitors to my site and quite a few top ten positions in Google for my targeted keywords.
So isn’t worth while to at least check out the benefits of using press releases in your marketing methods? A little work now could reap amazing results.
Ted Kushner writes about consumer interest stories dealing with health, business and finances. See how you too can get multiple top ten positions in Google, Yahoo adn MSN using press releases at: http://www.affiliaterevenuesources.com/press-release-secrets.htm
Related Press Releases Articles
News and press release distribution is a vital component to delivering company and business information to a larger audience. Through distribution of press releases companies, businesses and individuals can effectively broadcast a wealth of information regarding corporate announcements, earnings, products and services and other important facets related to their message. TransWorldNews offers a variety of news and press release distribution options for these companies, businesses and individuals, each designed to serve the specific needs of its members. Web distribution for press releases start at .95 and includes placement on all TransWorldNews sites in 13 countries, RSS feeds, affiliate sites and is available for indexing by major search engines. Each press release is search engine optimized (SEO) to ensure proper indexing on web searches. The single press release option offers the ability to upgrade distribution to include newsroom distribution which will include all of the above web outlets as well as direct submission to newsroom and media outlets for .95. Creating an account on TransWorldNews is free and provides each member with an opportunity to utilize other services available through TransWorldNews such as uploading Newsletters, uploading Analyst Reports, and uploading Audio Interviews. In addition to single press release options TransWorldNews also offers an Unlimited Press Releases for One Year package that enables a single company or individual to …
Video Rating: 5 / 5
www.part-time-work-at-home.net You can also send an email to press@getresponse.com and we will email you the tutorial. How to write a press release and how to send it out / distribute it through press release distribution services. Many small businesses, entrepreneurs, home business people don’t use press releases as they think it may be something very expensive and meant only for large companies. In actuality, writing a press release is not that hard and if you use a press release distribution service, getting it out to the media is quite easy also. This tutorial will help you in writing simple press releases. It also helps you understand the relationship between the press release and your website and what you need to do on the backend to get ready for a press release.
If you are a small to mid-size business owner who wants to understand online news promotion, or work for a PR firm who wants to add online optimization and SEO to your press releases, this book is written for you. Learn to identify trends and find local angles that will capture both journalist attention and deliver online visibility. ‘I Need a Killer Press Release–Now What???’ is filled with useful links and examples for online publicity. You will learn how to: Get to know free online tools
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